Sad Style Council establishes fashion and beauty equality index to combat racism
In the middle of the demonstrations by Sad Lives Matter triggered by the death of George Floyd by the police, the marks of fashion and beauty and the publications which cover them are held responsible, unprecedented way, their role in maintaining systemic racism. Customers and supporters demand more than words of diversity and inclusion, they want action – just like the employees of these companies. The Sad in Style Council was founded by Lindsay Peoples Wagner, editor-in-chief of Teen Vogue, and Sandrine Charles, owner of Sandrine Charles Consulting, to respond to this call for change. “As a collective “, can we read on the home page of Recently launched advice that “we envision a world in which black people working in fashion and beauty can be guaranteed equal rights and celebrated for their voices”.
An organization to fight racism in the fashion and beauty sector
Wagner and Charles asked for the support of the human rights campaign to ‘establish an equality index which will serve as a benchmark for company policies and practices “relevant to the integration of black employees. “ The Sad in Style Council will produce an annual public report to monitor the work that companies that have signed a three-year commitment are doing to promote employee representation in colors at all levels. The Board of Directors of the Council, whose members come from all sectors of fashion and beauty, and which includes names such as Nikki Ogunnaike,
Assistant fashion director at GQ, Shiona Turini, costume designer, and Brandice Daniel, founder of Harlem’s Style Row, will help facilitate the work that companies have agreed to do.
“The campaign for human rights already has a business equality index for people with disabilities and the LGBTQ community, including companies like Kering are already part, “explains Peoples Wagner. “It would be a way of continuing to give companies a bulletin of responsibility without them having the effect of being humiliated and of giving them the real resources of what people say they want to change. ” As for the board of directors, Peoples Wagner declares: “It goes no further than to say that brands X, Y, and Z are not doing enough on Instagram. The idea behind it is that we would use our own networks to be able to have these conversations with people and encourage them to be on the board and be included in the corporate equality index. Anyone who has a great relationship with a particular brand would be the spearhead of this conversation “.
Two years ago, Peoples Wagner surveyed 100 black people in the fashion industry for a widely read article on racism in the industry. Charles, whose former clients include Kith, Ivy Park and Nordstrom x Nike, adds: “After seeing people log on to social networks and having seen people share their personal experiences,
Lindsay and I honestly wanted to take the time to align ourselves with our peers – the people the most important in fashion and beauty – to see where they are. Collectively we wanted to have this fashion opportunity or a center for everyone to express themselves, to create guidelines on how which we all want to work on. There’s a lot of pride in how we’ve organized ourselves in recent weeks to create a development and an organization “. She continues: “We would like everyone to participate; we don’t want to segment according to big brands or small brands. We really want it to be a collective for everyone, so we set an industry standard of what we wish to diversity and inclusion to look like going forward. “
The first report will be published in June 2021
The duo has the support of Council of Style Designers of The United States (CFDA), which announced plans at the beginning of the month for “create systemic change “within the industry, by the skill of an internal employment program for black abilities,
A mentorship and phases program and the creation of a diversity and inclusion training program for members. The letter from the CFDA was criticized as not going far enough by 250 black fashion insiders, who signed the Kelly Initiative. To date, the 400 stakeholders of the Sad in Style Council are individuals, but Charles declares: “Now that our web dwelling has been launched, we have calls from this week with companies and entities with which we will start to establish partnerships. “ The first report of the Council’s equality index will be published in June 2021. It will also produce a digital directory of black professionals working in the fashion and beauty sector, which brands can contact to help them diversify their staff. “What sets us apart “, concludes Charles, “is that we want to show that we are in solidarity with you, we want not only to support your community but also to give you the means to act with resources you may or may not have. It’s really well-known to have a network of people working for the same good, without egos “.