The standard Birkenstock has to turn out to be a trend’s excellent equalizer through the quarantine. The German footwear label’s reasonably priced Arizona fashion – which is branded as an “often-imitated, never-duplicated, category-defining two-strap surprise” – was the most well-liked merchandise on Lyst, the worldwide trend search platform, between April and June. Curiosity within the practical dad sandals was up 225 p.c over the quarter, with the £65 Birks bought out at most retailers.,Whereas lockdown-induced leisurewear actually performed an element in Birkenstock’s new star standing, Lyst credit the corporate’s trend collaborations with Rick Owens, Valentino, and Proenza Schouler as the explanation behind its amped-up fashion credentials.
The latest tie-up piqued the curiosity of editors and influencers alike when it launched in March. These days, it’s arduous to idly scroll down Instagram without recognizing a pair of black glossed-leather sandals with white topstitching. Lyst experiences a 92 p.c spike in searches for Birkenstocks following the discharge of the Proenza collab, whereas Matches Style bought 60 p.c of its inventory within the first three weeks. “Now we have seen wonderful curiosity right here,” Cassie Sensible, head of womenswear shopping for at Matches, tells British Vogue. “The collaboration feels very fashionable with the distinction stitching and Velcro fastening, which provides a degree of distinction.” Internet-a-Porter, which had the preliminary unique, confirmed an identical success story.
“We’re persevering with to see this week on week, the place our buyer is in search of comfy footwear choices,” says Elizabeth von der Goltz, Internet-a-Porter’s international shopping for the director. Black has been the most well-liked. However, she provides, “I’ve them in silver and love them!”
Debuted on the spring/summer season 2020 runway, Proenza Schouler fashions carried the model’s sporty tackle Arizonas, together with color-coordinated luggage, of their palms. The look was enterprise realness: as soon as work hours are over, the heels are off, and the Birkenstocks are on. Sensible, indeed, affirms: “Matches prospects are at all times on the lookout for easy footwear choices that can work with light-weight attire and denim,” for downtime.
The pandemic has meant that Proenza Schouler’s modern iteration of the slipper-like sandal has not set foot in lots of places of work this season. Considerably, Birkenstock’s signature molded footbed sandals have turn out to be the #WFH-ers shoe of alternative. “The development, which has been thought out to the smallest element and makes it really feel such as you’re standing within the sand, helps your toes really feel as comfy as attainable for hours on finish,” guarantees the 1774-founded enterprise. “This helps well being and promotes wellbeing.” Even probably the most die-hard trend followers can’t argue with that.