Valentino takes haute couture show to the circus in Rome

Italian luxurious group Valentino had fashions suspended from swings in flowing white robes towards a pitch-black background in a circus-inspired high fashion present, live-streamed from Rome.

After being pressured to cancel occasions, shut outlets, and halt manufacturing throughout lockdowns triggered by the coronavirus pandemic. High-end trend homes have largely ditched conventional catwalk exhibits and changed them with movies, movies, and different codecs to showcase their collections.

If a digital shift has been to not be embraced at a time like this, the style business in Italy alone is “anticipated to undergo a 20%-30% drop in revenues this yr, from 67 billion euros ($76 billion) final yr. So the job now could be to stanch losses and preserve ties with shoppers, and a highlight on digital shows given the need to keep up a social distance,” reported the Related Press earlier this month.

 

View this publish on Instagram

 

A post shared by Valentino (@maisonvalentino) on

Valentino’s designer Pierpaolo Piccioli set his Of Grace and Gentle fall/winter 2020-21 couture present in Rome’s famed Cinecitta movie studios, working with British photographer Nick Knight who remained in London.

The occasion was half bodily, half digital, with small media viewers attending.

 

View this publish on Instagram

 

A post shared by Valentino (@maisonvalentino) on

It displayed 15 robes, all pure white, however, for one with silver fringes, with cascades of feathers, ruffles, chiffon, and taffeta. Some have been even 4 or 5 meters lengthy, to showcase the painstaking work in creating them. A few of these silhouettes took as much as 4,00zero hours of sewing by hand, requiring 350 meters of cloth.

On an Instagram publish, the official Valentino deal with defined the designs saying, “Silhouettes are made excessive in size, radicalized to intensify the craftsmanship in each sew.”

Piccioli informed reporters on “Zoom” the lockdown had disrupted the supply of made-to-order embroideries and patterns; however that his present wished to ship a message of hope and positivity.

“It got here out at a troublesome second; however, I consider our job is to not mirror the second; however, moderately react to it. Couture is made for feelings. It’s not for strolling, it’s for desires,” he stated.

The lads’ trend week that concluded a short time in the past additionally noticed a digital shift from luxurious trend manufacturers, particularly Prada, Louis Vuitton, and others taking on the ‘phygital’ format of trend exhibits.

 

Share Us
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Leave a Reply

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Findersblog will use the information you provide on this form to be in touch with you and to provide updates and marketing.